Harley Davidson Pest and Five Forces free essay sample

Harley Davidson is America’s most successful manufacturing company. It has established itself as market leader for the heavyweight motorcycles and is the world’s most profitable motorcycle company. Harley Davidson has been around for over 100 year and although it sitting on a healthy position in term of profitable, heavy competition and negative trends raises the question on the length that Harley Davidson will continue to be a profitable company. This Strategic analysis will summarise the Macro-environment of the Motorcycle industry as well as summaries the effect of the five forces have on the profitability of motorcycle industry. Also an internal analysis will be conducted which will outline Harley Davidson resources and capabilities and then determine if any strategic capabilities are present as well as a gap analysis to determine if there exist any gaps between the elements of business strategy and then explore future strategies such as Diversification, vertical integration and international strategies. We will write a custom essay sample on Harley Davidson Pest and Five Forces or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Summary of Macro-environment PESTE This is a PESTE analysis is about the impact of environmental influences on motorcycle industry which can be used to guide strategic decision making. The PESTE analysis involving analysing 5 keys factors of the Macro-environmental which includes Political/legal, Economic, Socio-cultural, Technological and Environmental. There seem to be economic growth in the Asian countries particular China and India and therefore there is increasing disposable income in these countries. However in the US market and Europe market there seem to be sluggish growth and such factors in the US have resulted in decreased in disposable income (see appendix 1). Disposable incomes will affect the demand for motorcycles. There is a need to determine whether a motorcycle is considered to be a luxurious good or a cheaper alternative to transport. If a motorcycle is considered as a luxurious good therefore increase in disposable income will result in increase demand for motorcycle and vice versa. On the other hand if motorcycle is consider as a cheaper alternative for transport then decrease in disposable income will result in increase in demand for motorcycle and vice versa. Trade Barriers such as tariffs are affecting number of importation of motorcycle within a country. However there are many countries, who are engaged in free trade agreement as well as a reduction trade barrier in many counties, which will increase opportunity of trade of motorcycle internationally. Laws and legislation for noise and emission are required to meet the standards within countries therefore motorcycles needs to be developed to comply with these standard within those countries. There is trend toward certain type of motorcycle which is performance sport-bike and scooters. Therefore there a positive outlook for motorcycle companies who specialise in these types of motorcycles. There has been an increase in demographics for the user of motorcycle as well as increasing number of women riders. However, because of ageing population baby-boomer who was the main users of heavyweight motorcycle are leaving the market and as a result the motorcycle industry has open up to all types motorcycle for the upcoming generations. Increase technology changes to production method will improve production efficiency and quality. Trends for more performance based model has lead to increase trends in technology these models of bike require high level of technology therefore are opportunity for companies engaged in high performance bikes. Summary of Industry Analysis Five Forces The threat of new entrance in the motorcycle market is low because the barriers of entry make it difficult for new entrant, such as high capital requirement and economies of scale which therefore makes the industry more rofitable. However the motorcycle industry is growing and if there is potential profit in this industry, high capital requirement and economies of scale can be overcome and therefore is potential for new entrants. The power of suppliers are relative low in this industry and therefore don’t have much effect on industry profits. The reason for this is because suppliers for the motorcycle industry supply raw material and components to the motorcycle industry where it is then used to manufacturer motorcycles. The suppliers are usually, many small to large organisations and therefore tend not to have high bargaining power. Also, motorcycle industries usually have high volume production which requires high volume of raw material and components, so therefore motorcycle manufacturers tend to have higher bargain power thereby reducing the price of the suppliers which increase the profits for them. Motorcycles would be a high capital expenditure for a customer, and therefore price sensitivity would affect bargaining power of customer in this industry thereby reducing the profit for the companies in this industry. Factors such as rising fuel prices and slow economic growth will impact two ways on the motorcycle industry in term of substitutes. Regarding motorcycle as a form of transport, fuel prices had lead to increase demand for motorcycle, therefore threat from cars will be low, and also switching cost from motorcycle to cars is relatively high, thus making threat from cars low. On the other hand public transport poses a higher threat as the switching cost to them relatively low. Rivalry in this industry is very high with very large companies dominating the market, there also growth in this market which further adds to the level of competition as firms compete fiercely to gain more market share in times of growth. However, since this industry is segmented this reduce the level of competition as it allows company to specialise in a certain segment. Overall this is industry has become highly competitive and therefore reducing the overall profits companies in this industry. The effects of greenhouse gases and decreasing oil reserve are major problem to affect the sustainability of the motorcycle industry. Summary of Internal Analysis An internal Analysis was conduct for Harley Davidson in appendix 3 which indentifies Harley Davidson resources and capabilities. After indentifying Harley Davidson’s resources and capabilities a VRIO/VRINE test was conducted to determine Harley Davidson Strategic capabilities which are seen in the table 3. 1 in appendix 3. Strategic capabilities are capabilities that create value for customer, are better than capabilities of most competitors, and are difficult to imitate and replicate (Hubbard et. l, 2007, p112). From the VRINE test we are able to determine Harley Davidson has strategic high quality pre and after sales services these includes the Harley experience that the customer receives from purchasing a Harley motorcycles as well as it high reputational status ensure Harley’s customers that they are buying into a reliable motorcycle. Harley Davidson has a unique personalised design of motorcycle, which is where Harley Davidson has wide range of accessories so that Harley’s customer can customise their motorcycle to suit them. Harley Davidson has Dynamic capabilities which is the ability to combine and recombine existing resources and capabilities and strategic capabilities to create now strategic capabilities (Hubbard et. al, 2007, p116). As Harley Davidson organisation structure foster motivation and innovation and learning and therefore allowing organisation the philosophy of continuous improvement (Grant, 2008), therefore allowing dynamic capabilities. Gap Analysis Table 4. 1 in Appendix 4 identifies macro-environmental–business strategy gaps. To indentify these gaps we need to determine the business strategy by answering the five key question of a business strategy for Harley Davidson (see appendix 4). From the table we are able to see that quite a few mismatches between the business strategies and the macro-environment such as decline in economic growth in Europe and large part of Harley Davidson Strategy is aimed at European market. However Economic growths are volatile therefore shouldn’t be too much of concern for Harley Davidson. A Major gap is the increase trends for performance bikes and scooters. Harley Davidson still produces cruiser motorcycles and therefore these trends have major implication for them. The Matches for Harley Davidson includes international expansion is high demand area such as China and Indian. Part of Harley Davidson business strategy is that it can create the Harley Experience overseas and this has been aided with the reduction of trade barriers and trade agreements. Table 4. 2 shows the gaps between industry environment and Harley Davidson’s business strategy. Firstly suppliers there are no opportunities or threat that Harley Davidson can take advantage interns of their business strategy. Suppliers have low effect on profitable as their bargaining power are usually low and therefore there are limited consistency with business strategy. Secondly, for buyers there are a number of brands to choose from in this industry and the customers have a wide variety of choices, which means that customer should have more bargaining power. But, Harley does not compete on the basis of its products, rather than on its reputation and image therefore the opportunity that buyer present is consistent with the business strategy. Thirdly, substitute can be either an opportunity or a threat the decline demand for cars can be seen as an opportunity for the motorcycle industry, conversely the increase in demand for public transport can also be seen as a threat to the motorcycle industry. Profits are affected differently from geographical area as the demand and structures vary. Finally, the threat of new entrance and rivalry are threat to Harley Davidson and the potential for new entrance and fierce competition have high impact on profitability for the industry. However Harley Davidson competes only through reputation and brand and delivering a service to customer i. . â€Å"the Harley experience†. Diversification Diversification is the entry of a firm or business unit into new lines of activities, either by process of international business development or acquisition, which entails change in its administrative structure, system and other management process (Hubbard et. al, 2007, p 256). For Harley Davidso n diversification would mean they explore other activities other than manufacturing motorcycles to the US market. Harley Davidson has already diversified by exporting there motorcycle international as well as through general merchandising which include clothing, collectable and cologne. Harley Davidson has also established a financial service to supply credit, insurance, and extended warranties to Harley dealer and customers (Grant, 2008). There are many reasons why organisation diversifies, for Harley Davidson one reason could be the general unattractiveness of environment which includes economic growth rates and unfavourable trends (Hubbard et. al, 2007, p 256). For example economic growth in US has slowed therefore Harley Davidson and since US market Harley Davidson main market, Harley Davidson will need to consider diversification as a way of dealing with this situation. Also unfavourable trends such as increase demand for performance bikes and scooters could see Harley Davidson fall out of the market as customer switch to these segment of motorcycles. Another reason could be business has surplus capabilities (Hubbard et. al, 2007, p 257), since Harley Davidson reputation and brand image lead to their dominance in there market perhaps transferring these capabilities into other industry. Vertical Integrations Vertical integration is the diversification of forwards or backwards in the business activity system (Hubbard et. al, 2007, p 266). Harley Davidson has relative low volumes of production relative to Honda and other Japanese manufactures. Therefore they have significant cost disadvantage such as purchasing of component are more expensive for Harley Davidson relative to its rivals. A possible strategy could be backward integrations which would involve with Harley Davidson gaining control of supplier i. e. purchasing the supplier. The benefits included with this strategy is decreeing cost involved from purchasing raw material and components, improved quality, efficient scheduling of material for there Just In Time activities. As Harley Davidson is in the business of selling lifestyle and experience forward integration is a method used so that Harley Davidson can form a closer relationship with their customer. As a motorcycle industry forward integration would involves them creating more dealership in their market. Although Harley dealership programs have support dealer to provided quality and service to the customer and many dealership are exclusive to Harley Davidson. International strategy There are many reasons why Harley Davidson needs to consider going international. One reason is transferring a capability to a new market. This would mean that going international for Harley Davidson would allow them to transfer there competence into new markets thus gaining economies of scale (Hubbard et. al, 2007, p 322). As Harley sales growth has been accounted for by domestic’s sales (Grant, 2008), therefore since Harley Davidson market share are result of domestics sales this would means it has limited growth opportunities therefore it needs to consider international to increase its market share and growth. For example there are opportunities in Europe for expansion of Harley sales because it is the Second largest heavyweight motorcycle markets in the world. However, there are a few barriers to intentional expansion Harley Davidson needs to consider (Hubbard et. al, 2007, p 323). The most important barriers Harley needs to consider are cultural differences and since Harley image is heavily aimed at the American Cultures there likely to be issue Harley Davidson will face when expanding overseas such as would Harley’s image of its motorcycle representing â€Å"the American dream† will appeal to nations such as Europe and Asia? The strategy for Harley Davidson would be multi-domestic strategy which is a strategy of settling up full and independent operations in more than one country to satisfy demand in the country of operation (Hubbard et. al, 2007, p 325). This means that it will have develop a complete set of activities for a particular market regardless of other markets, which will target the taste of consumer in the particular market, marketing, promotion and distribution suited to culture of market. Harley Davidson has adopted several entry modes into an international market and where based on feasibility. Harley Davidson main market entry strategies are through dealership where they have dealers across North America, Europe, Asia, Australia and New Zealand (Anita, 2008). In 1935, Harley Davidson enters into Japan with a license agreement with Sankyo, in which the company went bankrupt therefore Harley directly invested into the company now is a subsidiary of Harley Davidson (Anita, 2008). In Brazil Harley Davidson also invested directly into an assembly plant where the motorcycles are developed to cater for the needs of the Brazil market (Anita, 2008). Harley Davidson are also involved in joint venture with German sport car manufactures, Porsche, where Harley Davidson motorcycles are distributed across Germany, opening new potential customer in this market (Grant, 2008). Joint ventures are common as a form of market entry as some countries does not allow 100 percent direct investment (Hubbard et. al, 2007, p 326), where advantages lies for Harley Davidson with access to local knowledge and political influence. On the other hand the success or failure of the joint venture depends on the understanding between the companies involved. Harley Davidson option invest in production faculties overseas as advantages are production costs can be lowered because the cost of shipping would not apply and perhaps some raw materials that they need are cheaper overseas than in the US. However for Harley they do not consider producing overseas because it contradict their main strategy of promoting the â€Å"American Dream† overseas (Anita, 2008), therefore if the motorcycles were not produce in the US this would mean that it will not represent the American dream therefore Harley motorcycle would need to be made in US. Harley Davidson Pest and Five Forces free essay sample Harley Davidson is America’s most successful manufacturing company. It has established itself as market leader for the heavyweight motorcycles and is the world’s most profitable motorcycle company. Harley Davidson has been around for over 100 year and although it sitting on a healthy position in term of profitable, heavy competition and negative trends raises the question on the length that Harley Davidson will continue to be a profitable company. This Strategic analysis will summarise the Macro-environment of the Motorcycle industry as well as summaries the effect of the five forces have on the profitability of motorcycle industry. Also an internal analysis will be conducted which will outline Harley Davidson resources and capabilities and then determine if any strategic capabilities are present as well as a gap analysis to determine if there exist any gaps between the elements of business strategy and then explore future strategies such as Diversification, vertical integration and international strategies. We will write a custom essay sample on Harley Davidson Pest and Five Forces or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Summary of Macro-environment PESTE This is a PESTE analysis is about the impact of environmental influences on motorcycle industry which can be used to guide strategic decision making. The PESTE analysis involving analysing 5 keys factors of the Macro-environmental which includes Political/legal, Economic, Socio-cultural, Technological and Environmental. There seem to be economic growth in the Asian countries particular China and India and therefore there is increasing disposable income in these countries. However in the US market and Europe market there seem to be sluggish growth and such factors in the US have resulted in decreased in disposable income (see appendix 1). Disposable incomes will affect the demand for motorcycles. There is a need to determine whether a motorcycle is considered to be a luxurious good or a cheaper alternative to transport. If a motorcycle is considered as a luxurious good therefore increase in disposable income will result in increase demand for motorcycle and vice versa. On the other hand if motorcycle is consider as a cheaper alternative for transport then decrease in disposable income will result in increase in demand for motorcycle and vice versa. Trade Barriers such as tariffs are affecting number of importation of motorcycle within a country. However there are many countries, who are engaged in free trade agreement as well as a reduction trade barrier in many counties, which will increase opportunity of trade of motorcycle internationally. Laws and legislation for noise and emission are required to meet the standards within countries therefore motorcycles needs to be developed to comply with these standard within those countries. There is trend toward certain type of motorcycle which is performance sport-bike and scooters. Therefore there a positive outlook for motorcycle companies who specialise in these types of motorcycles. There has been an increase in demographics for the user of motorcycle as well as increasing number of women riders. However, because of ageing population baby-boomer who was the main users of heavyweight motorcycle are leaving the market and as a result the motorcycle industry has open up to all types motorcycle for the upcoming generations. Increase technology changes to production method will improve production efficiency and quality. Trends for more performance based model has lead to increase trends in technology these models of bike require high level of technology therefore are opportunity for companies engaged in high performance bikes. Summary of Industry Analysis Five Forces The threat of new entrance in the motorcycle market is low because the barriers of entry make it difficult for new entrant, such as high capital requirement and economies of scale which therefore makes the industry more rofitable. However the motorcycle industry is growing and if there is potential profit in this industry, high capital requirement and economies of scale can be overcome and therefore is potential for new entrants. The power of suppliers are relative low in this industry and therefore don’t have much effect on industry profits. The reason for this is because suppliers for the motorcycle industry supply raw material and components to the motorcycle industry where it is then used to manufacturer motorcycles. The suppliers are usually, many small to large organisations and therefore tend not to have high bargaining power. Also, motorcycle industries usually have high volume production which requires high volume of raw material and components, so therefore motorcycle manufacturers tend to have higher bargain power thereby reducing the price of the suppliers which increase the profits for them. Motorcycles would be a high capital expenditure for a customer, and therefore price sensitivity would affect bargaining power of customer in this industry thereby reducing the profit for the companies in this industry. Factors such as rising fuel prices and slow economic growth will impact two ways on the motorcycle industry in term of substitutes. Regarding motorcycle as a form of transport, fuel prices had lead to increase demand for motorcycle, therefore threat from cars will be low, and also switching cost from motorcycle to cars is relatively high, thus making threat from cars low. On the other hand public transport poses a higher threat as the switching cost to them relatively low. Rivalry in this industry is very high with very large companies dominating the market, there also growth in this market which further adds to the level of competition as firms compete fiercely to gain more market share in times of growth. However, since this industry is segmented this reduce the level of competition as it allows company to specialise in a certain segment. Overall this is industry has become highly competitive and therefore reducing the overall profits companies in this industry. The effects of greenhouse gases and decreasing oil reserve are major problem to affect the sustainability of the motorcycle industry. Summary of Internal Analysis An internal Analysis was conduct for Harley Davidson in appendix 3 which indentifies Harley Davidson resources and capabilities. After indentifying Harley Davidson’s resources and capabilities a VRIO/VRINE test was conducted to determine Harley Davidson Strategic capabilities which are seen in the table 3. 1 in appendix 3. Strategic capabilities are capabilities that create value for customer, are better than capabilities of most competitors, and are difficult to imitate and replicate (Hubbard et. l, 2007, p112). From the VRINE test we are able to determine Harley Davidson has strategic high quality pre and after sales services these includes the Harley experience that the customer receives from purchasing a Harley motorcycles as well as it high reputational status ensure Harley’s customers that they are buying into a reliable motorcycle. Harley Davidson has a unique personalised design of motorcycle, which is where Harley Davidson has wide range of accessories so that Harley’s customer can customise their motorcycle to suit them. Harley Davidson has Dynamic capabilities which is the ability to combine and recombine existing resources and capabilities and strategic capabilities to create now strategic capabilities (Hubbard et. al, 2007, p116). As Harley Davidson organisation structure foster motivation and innovation and learning and therefore allowing organisation the philosophy of continuous improvement (Grant, 2008), therefore allowing dynamic capabilities. Gap Analysis Table 4. 1 in Appendix 4 identifies macro-environmental–business strategy gaps. To indentify these gaps we need to determine the business strategy by answering the five key question of a business strategy for Harley Davidson (see appendix 4). From the table we are able to see that quite a few mismatches between the business strategies and the macro-environment such as decline in economic growth in Europe and large part of Harley Davidson Strategy is aimed at European market. However Economic growths are volatile therefore shouldn’t be too much of concern for Harley Davidson. A Major gap is the increase trends for performance bikes and scooters. Harley Davidson still produces cruiser motorcycles and therefore these trends have major implication for them. The Matches for Harley Davidson includes international expansion is high demand area such as China and Indian. Part of Harley Davidson business strategy is that it can create the Harley Experience overseas and this has been aided with the reduction of trade barriers and trade agreements. Table 4. 2 shows the gaps between industry environment and Harley Davidson’s business strategy. Firstly suppliers there are no opportunities or threat that Harley Davidson can take advantage interns of their business strategy. Suppliers have low effect on profitable as their bargaining power are usually low and therefore there are limited consistency with business strategy. Secondly, for buyers there are a number of brands to choose from in this industry and the customers have a wide variety of choices, which means that customer should have more bargaining power. But, Harley does not compete on the basis of its products, rather than on its reputation and image therefore the opportunity that buyer present is consistent with the business strategy. Thirdly, substitute can be either an opportunity or a threat the decline demand for cars can be seen as an opportunity for the motorcycle industry, conversely the increase in demand for public transport can also be seen as a threat to the motorcycle industry. Profits are affected differently from geographical area as the demand and structures vary. Finally, the threat of new entrance and rivalry are threat to Harley Davidson and the potential for new entrance and fierce competition have high impact on profitability for the industry. However Harley Davidson competes only through reputation and brand and delivering a service to customer i. . â€Å"the Harley experience†. Diversification Diversification is the entry of a firm or business unit into new lines of activities, either by process of international business development or acquisition, which entails change in its administrative structure, system and other management process (Hubbard et. al, 2007, p 256). For Harley Davidso n diversification would mean they explore other activities other than manufacturing motorcycles to the US market. Harley Davidson has already diversified by exporting there motorcycle international as well as through general merchandising which include clothing, collectable and cologne. Harley Davidson has also established a financial service to supply credit, insurance, and extended warranties to Harley dealer and customers (Grant, 2008). There are many reasons why organisation diversifies, for Harley Davidson one reason could be the general unattractiveness of environment which includes economic growth rates and unfavourable trends (Hubbard et. al, 2007, p 256). For example economic growth in US has slowed therefore Harley Davidson and since US market Harley Davidson main market, Harley Davidson will need to consider diversification as a way of dealing with this situation. Also unfavourable trends such as increase demand for performance bikes and scooters could see Harley Davidson fall out of the market as customer switch to these segment of motorcycles. Another reason could be business has surplus capabilities (Hubbard et. al, 2007, p 257), since Harley Davidson reputation and brand image lead to their dominance in there market perhaps transferring these capabilities into other industry. Vertical Integrations Vertical integration is the diversification of forwards or backwards in the business activity system (Hubbard et. al, 2007, p 266). Harley Davidson has relative low volumes of production relative to Honda and other Japanese manufactures. Therefore they have significant cost disadvantage such as purchasing of component are more expensive for Harley Davidson relative to its rivals. A possible strategy could be backward integrations which would involve with Harley Davidson gaining control of supplier i. e. purchasing the supplier. The benefits included with this strategy is decreeing cost involved from purchasing raw material and components, improved quality, efficient scheduling of material for there Just In Time activities. As Harley Davidson is in the business of selling lifestyle and experience forward integration is a method used so that Harley Davidson can form a closer relationship with their customer. As a motorcycle industry forward integration would involves them creating more dealership in their market. Although Harley dealership programs have support dealer to provided quality and service to the customer and many dealership are exclusive to Harley Davidson. International strategy There are many reasons why Harley Davidson needs to consider going international. One reason is transferring a capability to a new market. This would mean that going international for Harley Davidson would allow them to transfer there competence into new markets thus gaining economies of scale (Hubbard et. al, 2007, p 322). As Harley sales growth has been accounted for by domestic’s sales (Grant, 2008), therefore since Harley Davidson market share are result of domestics sales this would means it has limited growth opportunities therefore it needs to consider international to increase its market share and growth. For example there are opportunities in Europe for expansion of Harley sales because it is the Second largest heavyweight motorcycle markets in the world. However, there are a few barriers to intentional expansion Harley Davidson needs to consider (Hubbard et. al, 2007, p 323). The most important barriers Harley needs to consider are cultural differences and since Harley image is heavily aimed at the American Cultures there likely to be issue Harley Davidson will face when expanding overseas such as would Harley’s image of its motorcycle representing â€Å"the American dream† will appeal to nations such as Europe and Asia? The strategy for Harley Davidson would be multi-domestic strategy which is a strategy of settling up full and independent operations in more than one country to satisfy demand in the country of operation (Hubbard et. al, 2007, p 325). This means that it will have develop a complete set of activities for a particular market regardless of other markets, which will target the taste of consumer in the particular market, marketing, promotion and distribution suited to culture of market. Harley Davidson has adopted several entry modes into an international market and where based on feasibility. Harley Davidson main market entry strategies are through dealership where they have dealers across North America, Europe, Asia, Australia and New Zealand (Anita, 2008). In 1935, Harley Davidson enters into Japan with a license agreement with Sankyo, in which the company went bankrupt therefore Harley directly invested into the company now is a subsidiary of Harley Davidson (Anita, 2008). In Brazil Harley Davidson also invested directly into an assembly plant where the motorcycles are developed to cater for the needs of the Brazil market (Anita, 2008). Harley Davidson are also involved in joint venture with German sport car manufactures, Porsche, where Harley Davidson motorcycles are distributed across Germany, opening new potential customer in this market (Grant, 2008). Joint ventures are common as a form of market entry as some countries does not allow 100 percent direct investment (Hubbard et. al, 2007, p 326), where advantages lies for Harley Davidson with access to local knowledge and political influence. On the other hand the success or failure of the joint venture depends on the understanding between the companies involved. Harley Davidson option invest in production faculties overseas as advantages are production costs can be lowered because the cost of shipping would not apply and perhaps some raw materials that they need are cheaper overseas than in the US. However for Harley they do not consider producing overseas because it contradict their main strategy of promoting the â€Å"American Dream† overseas (Anita, 2008), therefore if the motorcycles were not produce in the US this would mean that it will not represent the American dream therefore Harley motorcycle would need to be made in US.

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Health Organization Case Study - Essay Example Its persistence and corporation with major players in the healthcare industry has driven it to greater heights of delivering and ordering quality systems and services that serves patients of all types (UHC.com, 2015). The network growth, strategic plans, resource management, patient’s satisfaction and nurse staffing has always continued to be part of their objectives in order to offer quality, accessible, affordable and rich health care to all the patients at national and international level. This paper focuses on the preparation of the UHC and the capabilities to handle medical care activities for the coming generation. The UHC has put in place programs that favor all kind of social needs, in that their programs will support the low class level which is of a low cost, middle level with affordable cost and lastly the high class individual of families (Colling & York, 2009). The consolidations of their services to tight schedule with 24 hours system that monitor patients with professional nursing staffs and doctor makes them relevant and have a competitive advantage in the health care industry. The great team that include nurses, physician, dentists and professional doctors work hand in hand to make sure the life of patients are contained upon all means. The co-ordination of staffs that run from indoors, one hospital to another and one center to another is in order to oversee their duties according to the required standards. Although has a highly qualified personnel in the management sector which are keen on patient satisfactory services it looks forward to more improvement in future. UHC is certain about their employees hence they provide them with high salaries and reward that motivates them towards working to the best of their knowledge. The organizations have put in place strategies that interact with service providers depending on their

Successful Maybank Strategy In Market Marketing Essay

Successful Maybank Strategy In Market Marketing Essay Strategy is a high level plan of an organization to achieve their goals which means that it shows what the organization wants to achieve and how the organization achieve their goals. In other word, strategy is a comprehensive plan that sets long term direction and guides resources allocation to accomplish an organizations objectives. (LoPresti, 2009) Strategy involve the purpose of the organization, the goals and objectives of the organization and the plans and methods to achieve the organizations goals and objectives which we normally knows as vision, mission, objective, and tactics.(Anon) Vision and Mission Vision can be define as what the organization wants to be. Furthermore, it is a long term view which concentrates on the future. Mission explains why the business exists, and how it achieve its vision. In additional, mission supposed to be easily to understand by their staff, and customers. Defining organizations vision and mission can leading to its success. In additional, most of the successful and profitable companies are proudly to display and live theirs. (MCEACHRAN, 2011) Objective Objective is the heart of a business. It give a clear indication of where the business is heading and what it is striving to achieve. (Pierrepont, 2012) In other words, objectives monitor the progress and keep the company focus on goals. The objective of organization should be measurable, realistic and achievable based on the actual capabilities of the business. Besides that, objective should contain a specific time deadline and refer to a specific outcome to be effective. (E.Hamilton, 2001) Tactic Tactic is the planned and ad hoc activities meant to deal with the demands of the moment, and to move from one milestone to other in pursuit of the overall goal(s) (WebFinance, Inc., 2013) In other words, tactic is something the organization willing to change to meet the local conditions. This means that tactics is a short term method which set by line management and taken to accomplish strategy. (Riley, 2012) Strategy is seemed like a managements game plan which to running the business by strengthening the firms competitive position, satisfying the customers and achieving performance targets. Besides that, Strategy is also about to satisfying the needs of stakeholders, to blending of internal resources and the direction in which the organization is going. With the existence of strategy, the organization can determine the basic long term goals and the objective of the organization. Besides that, the organization also can determine the method or action to allocation of resources necessary to achieve the goals. Strategy is concerned with deciding what business an organization should be in, where it wants to be and how it is going to get there. (Riley, 2012) 4.0 The Successful of Maybank Strategy in Market The pressure on banks in this region is tremendous. To attract consumers requires more than just innovative products. Products can be copied, and pricing can be reduced by aggressive competitors. We must also look at the timing and the way we communicate with our customers. Building a valued relationship by identifying and understanding their needs is the best way to attract and retain customers. (Teradata, 2011) said by Mohd. Fadzil Bin Ismail, the head of Customer Relationship Management for Maybank. Maybank executives realize that the banking syatem nowadays had become a relationship-driven business in worldwide. Essentially, banking product are viewed as commodities, and the price can be reduced by aggressive competitors. However, the relationship between the bank and its customer can act as a key to success. Thus, Maybank had shifted its competitive strategy from concentrating on the product selling to focus on building the customer relationships. The goal of Maybank was to increase their understanding of customer and improve each customers experience during the interactions with Maybank, and thereby increasing the customers retention, loyalty and profitability. To achieve this goal, Maybank had launched a new Analytical Customer Relationship Management (aCRM) project in 2007. The goal of Analytical Customer Relationship Management was to help Maybank to better understanding their customers by communicating with them at the right time and using the right channel. Customer Relationships Management (CRM) is treated as a core function. We have invested in an Analytical Customer Relationship Management (aCRM) system which enables us to go beyond meeting customers current expectations, allowing us to anticipate their future needs in a proactive manner (Maybank, 2012) The Analytical Customer Relationship Management has driving their business growth and increasing the customer satisfaction. With this strategy, Maybank had increased the marketing campaign success rate by ten times. Lead generation times were slashed from weeks to hours, new campaign time to market was cut from weeks to days, and the average conversion rate jumped from a low of 0.3% to an average of 8% and a high of 30%. From the commencement of the project in August 2007 until late 2009, Maybank gained RM 3.0 billion (USD 961 million) in new sales (Maybank, 2010) In July 2010, Maybank has reframed its vision and mission to accelerate its transformation journey. The new vision of Maybank is to become a leading regional financial services provider by 2015 while and the new mission is to humanise the financial services from the heart of Asean. (Ang, 2010) To achieve this goal, the ability to offer a superior value proposition to customers is necessary and this is not a small challenge especially in the hyper competitive banking market. 6.0 Solutions In recent years, Maybank make strategic changes designed to enhance the consumer experience to improve their relationship with customers. Thus, Maybank had introduced a lot of product which designed to enhance the financial well-being of its customers. Electronic Bill Presentment and Payment (EBPP) programme A process that automate the generation of bills to third parties such as customers or business, and thhereby providing a comprehensive bill payment service to customers. (Maybank, 2011) Foreign Currency Mudharabah-i (FCM-i) account The first short-term Islamic foreign currency term deposit account in Malaysia which based on the principle of Mudharabah (the concept of profit sharing between bank and its customer).

Evaluating Mintzs Sweetness and Power :: Sugar Sweet Tooth Foods Essays

Evaluating Mintz's Sweetness and Power Why would anyone feel the need to write an entire book on such a mundane topic such as sugar? Look around at some food products you might have and you will realize that many if not all of them contain sugar in some form or another. For example, a can of soda, which most people drink everyday, contains (depending on the brand) approximately 40 grams of sugars. Look further and you might find that even things such as cheese or chips or soup contain several grams of sugar in them. The wide diversification of products that contain sugar just goes to show you how widespread the use of sugar really is. This fact alone could be enough to convince someone to create a book solely about sugar. One passage that Mintz quotes on page 15 that really seems to capture our (Westerners) infatuation with sugar, and a strong reason the book at hand is as follows: Western peoples consume enormous per capita quantities of refined sugar because, to most people, very sweet foods taste very good. The existence of the human sweet tooth can be explained, ultimately, as an adaptation of ancestral populations to favor the ripest-and hence the sweetest-fruit. In other words, the selective pressures of times past are most strikingly revealed by the artificial, supernormal stimulus of refined sugar, despite the evidence that eating refined sugar is maladaptive. With such an obsession with sweet foods, there is an obvious desire for an explanation of how such a once unknown substance took center stage on everybody's snack, dessert, and candy list. That's where Sidney W. Mintz comes into play. He decided to write this book Sweetness and Power, and from the looks of all the sources he used to substantiate his ideas and data, it seems that he is not the first person to find the role that sugar plays in modern society important. By analyzing who Mintz's audience is meant to be, what goals he has in writing this book, what structure his book incorporates, what type, or types, of history he represents within the book, what kind of sources he uses, and what important information and conclusions he presents, we can come to better understand Mintz's views and research of the role of sugar in history, and how much it really affects our lives as we know them.   Ã‚  Ã‚  Ã‚  Ã‚  To begin to understand and evaluate Mintz's Sweetness and Power, one must first understand who his book is aimed toward, in other words, his audience.

Education and Weekly Response

|AP/HREQ 3964 3. 00A – Equity in Schooling & Human Rights | |Tentative Syllabus | January 7 |Overview of the course, Introductory |group formation | | |Lecture | | |January 14 & 21 |Theory and Practice |Video, Class Discussion | |Readings: Levine-Rasky, 1-50 and Ghosh, pp. Video | | |1-12 |21 Jan â€Å"Who Am I† Due | | |January 28 & Feb 4 | Construction of knowledge, culture, |Feb 4, | |Readings: Levine-Rasky, pp. 1-80 and |differences, anti-racist education |1. Group Project on Classism and education | |Ghosh, pp. 13-90 |Multiculturalism |by: Satnam,   Raj, Roshan, & Janelle | |Feb 11 & Feb 25 | Lecture on First Nations Education. |Feb 25: | |Readings: Levine-Rasky, pp. 42-182 |Feb 11, |1-Group Project on Sexism at school by: | |Weekly response 1 due: Feb 11 |2- Group Project on schooling and First |Erica, Amie, Monique, Rozina & Kailie | | |Nations by: |3- Group Project on Schools, hijab and | | |Thajiniah, Chris, |niqab by: Ashana, Victor, Sukhjbet, | | |Aphiraa and Brittany |Harkamal & Nancy | |March 4 & 11 |Lecture on Different Sexual orientation |March 11, | |Readings: Levine-Rasky, pp. 82-212 and | |4- Group Project on Inclusive Curriculum | |Ghosh, pp. 90-164 | |by: | |Weekly response 2 due: March 4 | |Caini Csak, Jewel Perez, Courtney Crumb and| | | |myself Nicole Pereira. | | | |5-Group Project on Homophobia at schools | |March 18 & 25 |Lecture on Educational policies, Human |March 25: Study Guide for Final exam, | |Readings: Levine-Rasky, pp. 255-274 and pp. Rights and Equity |Course Evaluation | |307-338 |6-Group Project: The experience of Sikhs |7-Group Project on schooling and African | |Ghosh: pp. 165-180 |by: Krystian, Ahmed and Lisa |students by: Rajbir, Jonathan, Dora & | |Weekly response 3 due: March 18 | |Jessica | |Essay DUE 25 March | | | |April 1 |Final in-class exam | |

Take an email break - Emphasis

Take an email break Take an email break Heres one to tell your manager about: taking time out at work to dip into your personal email can be good for employees morale. Research by email provider GMX has found that 69 per cent of UK workers will spend time working through their own inboxes on company time (or at least thats how many admitted to it). And one in three of these people said that these brief breaks actually offered much-needed light relief in the midst of daily responsibilities (they would though, wouldnt they?). Be it exchanging a joke with a friend, sorting out your evening plans or merely a moment of writing in an informal style for a change, youll probably return to the task at hand the fresher for it. While no-one is suggesting that spending hours on end scouring YouTube or throwing virtual sheep at people is a valuable or reasonable use of your workday, reminding yourself that youre not a report-writing automaton (before getting back to writing that report of course) is definitely worth a cheeky five minutes. Happy workers are productive workers, right?

Satire Essay AP Language Essays

Satire Essay AP Language Essays Satire Essay AP Language Paper Satire Essay AP Language Paper False ethos would be making it seem like a person or a product has credibility and authority when it really does not even exist. This shows up multiple times throughout this satire. The Onion uses credible people to sell the product such as Dry. Arthur Blunt This is false ethos because he is not a real doctor, yet some people might believe what he is saying because his title is Dry. (Line 9). It also has statements from another man that has the title of Dry. named Dry. Wayne Franken (Line 41), which ivies the product false ethos appeal as well. Then the Onion uses reviews from different costumers that have used the Manganese product and uses their good reviews on the product as an ethos appeal. Some of the reviews stated I twisted my ankle something awful a few months ago, and the pain was so bad, I could barely walk a single step, said Helene Kuhn of Edison, NJ. But after wearing Mismanages for seven weeks, Eve noticed a significant decrease in pain and can now walk comfortably. Just try to prove that Mismanages didnt heal me! (Line 56). This review s meant for ethos because it shows that this so called product actually works and that actual people have used it. The author added where this woman was from to make it seem more real and it worked. But the issue is that with a twisted ankle, that usually heels within a few weeks so she said she wore the product for seven weeks and felt a significant difference but it could have Just been the natural heeling process, not the Mismanages. Also before this review was put down in this writing, the author states that that Mismanages were released less than a week ago (Line 2). This proves that it is false ethos because Helene Kuhn said she had been wearing them for seven weeks, yet the product was Just released a few weeks ago. False logos is another appeal that appears in this satire writing. This shows up towards the end right before the reviews, but this is what gives away the whole satire. The doctor that did research on this product states Special resonator nodules implanted at key spots in Mismanages convert the wearers own energy to match the Earths natural vibration rate of 32. 805 Californians. What gives away the falseness of his statement is the type of measurement called Californians (Line 48). This is obviously false because the name of the doctor doing the research is Dry. Wayne Franken so the audience can see that he made this unit of measurement up and named it after himself. At first it seems like a legitimate thing but then it says Californians and the audience can clearly notice. The purpose of this is to make it so the reader Just sees research and numbers to make it seem believable but then give almost confuse and trick the reader. By using this appeal, it makes it seem as though his product is fancy and it is well known and researched thoroughly. Some Jargon used is pseudoscience (Line 5). This is fake science but if the reader did not know the prefix pseudo meant, then they most likely will be even more convinced that this product is legitimate. Another place where Jargon is shown is when Dry. Arthur Blunt states Its patented Magna- Grid design, which features more than 200 geometrically aligned Contour points, actually soothes while it heals, restoring the foots natural bio flow (Line 1 1) This is Jargon, or technical language because as a reader, and not any rotor of scientist, it is very hard to understand what this statement actually means. Yet, since this statement is coming from a doctor, it is actually believable especially from a students prospective, there is nothing at first that blatantly shows that this is a satire and the product is not real. Although there are many appeals used in this satire to try to make it seem like this product is a real thing, there are some things that give away the fact that Mismanages are fake. Some of the things are when the author states that there is pseudoscience (Line 5). This gives it away if the reader nows that the definition of pseudo means fake. It basically is saying, fake science. That is one thing that gives the satire away. Another thing is when the author states According to scientific-sounding literature This shows that the product fake and that the author is unsure of whether or not this product and research is actually scientific. There are many other types of appeals and fallacies that give this away throughout the reading but between them are hidden appeals that make this product seem real at the same time, and that is how the author gets the reader.

Company diversity policy and diversity training Essay

Company diversity policy and diversity training - Essay Example Its policy on diversity must incorporate the following statement: â€Å"to value diversity is to respect and appreciate race, religion, skin color, gender, nationality, sexual orientation, gender identity, physical abilities, age, parental status, work and behavioral styles and the perspectives of each individual shaped by their nation and experiences†. Therefore, Benevolent Corporation is encouraging hiring and recruiting personnel from diverse cultural orientation and background consistent with supporting a diverse organizational culture. Training, development and performance evaluation methods should work with diverse programs and audiences. A motivational system based on incentives and rewards should be placed to acknowledge personnel who provide affective educational programs for diverse audiences. Mentoring programs should be installed and implemented to orient current staff of supporting a diverse culture. (Maurice, nod.) The policies and procedures should emphasize the value of diversity and pluralism. By pluralism, it is defined as â€Å"an organizational culture that incorporates mutual respect, acceptance, teamwork, and productivity among people who are diverse in the dimensions of human diversity† (ibid). According to Davis & Bryant (2008), â€Å"diverse environments also yield more effective collaboration and teamwork than homogenous teams. There are a variety of ways to solve a problem; leveraging the input of a diverse staff population helps organizations arrive at better decisions. You can’t underestimate the value of the creativity and ingenuity elicited from a team of varying experience, knowledge, and background.† In addition, by encouraging diversity, organizations were found to attract and retain top talents since it promotes training and development of diverse potentials to contribute to a unified

Assignment 5.3 Essay Example | Topics and Well Written Essays - 250 words

Assignment 5.3 - Essay Example Traditional or physical classroom refers to the conventional learning system that relies on actual and physical student-teacher interaction to facilitate learning, whereas virtual learning sustains the student-teacher interaction via electronic media, for the same purpose. The information questions are: the future of the physical classroom; the future of the virtual classroom; whether or not, virtual classroom will come to include video-chat classrooms; and the statistics between graduates of online degrees vs. in-school degrees. Unlike other primordial socio-economic constructions, physical classrooms cannot be done away with; the values that virtual learning brings, notwithstanding. Extensive discussions, consultations, debates and the upholding of educational standards are some of the facets of traditional learning that will bar virtual learning from overtaking its traditional counterpart. The crux of the matter is that extensive discussions and consultations, especially after exams enable learners to correct their mistake or misconstruction of a concept. Indeed, it is dishonest to discount the fact that virtual classroom is becoming increasingly popular and will continue to do so. For instance, in a research finding that was tabled by the SRI International for Department of Education in 2009, from 1996 to 2008, the number of students who do online course work accounted for 59% (Lohr, 1). Secondly, because of the convenience that comes with online classes, this alternative to traditional learning is bound to get more popular. Nevertheless, this does not mean that it will face out its physical counterpart. As already stated, according to research results that the SRI International for Department of Education tabled, between 1996 and 2008, students who have done online courses accounted for 59% (Lohr, 1). This means that