Tuesday, April 14, 2020
Great Gatsby And Money Value Essays - The Great Gatsby, Jay Gatsby
Great Gatsby And Money Value "Our great cities and our mighty buildings will avail us not if we lack spiritual strength to subdue mere objects to the higher purposes of humanity" (Harnsberger 14), is what Lyndon B. Johnson had to say about materialism. He knew the value of money, and he realized the power and effect of money. Money can have many effects, however money cannot buy happiness. Many people disbelieve this fact, and many continue to try and actually buy articles that make them happy. In F. Scott Fitzgerald's The Great Gatsby, Fizgerald keenly shows us how Jay Gatsby is one of these people. Gatsby believes that if he has money, he can do attain great goals. Gatsby is a sensible man, yet he has many false conceptions. Jay Gatsby believes that money can recreate the past, can buy him happiness, and can be helpful in achieving a level of prestige in the prominent East Egg. Jay Gatsby believes he can buy happiness; and this is exhibited through his house, his clothes, and through Daisy. He owns a large portion of finances due to some mysterious source of wealth, and he uses this mystery source to buy his house, his clothes, and Daisy. Gatsby's house, as Fitzgerald describes it, is "a factual imitation of some Hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden" (Fitzgerald 9). This house, as Fitzgerald fabulously enlightens to, is an immaculate symbol of Gatsby's incalculable income. "The house he feels he needs in order to win happiness" (Bewley 24), is an elegant mansion; that of which an excellent symbol of carelessness is displayed and is part of Gatsby's own persona. Every Monday after a party, this house is kept by eight servants. It has its own entrance gate, and is big enough to hold hundreds of people at a time. His careless use for money to impress others is portrayed through his clothes; a gold metallic hat, silver vests and gold jackets. The shirts and clothes that are ordered every spring and fall show his simpleness in expressing his wealth to his beloved Daisy. His "beautiful shirts . . . It makes me sad because I've never seen such beautiful shirts before" (Fitzgerald 98). It seems silly to cry over simple shirts, but "It is not the shirts themselves that overwhelm her but what they symbolize . . ." (Cowley 43). These shirts represent the simple awesome manner of Gatsby's wealth and his ability to try and purchase Daisy's love, this time through the use of extensive clothing. Fitzgerald wisely shows how Gatsby uses his riches to buy Daisy. In the story, we know that "They were careless people, Tom and Daisy--they smashed up things . . . and then returned back into their money" (Fitzgerald). By this, we know that Daisy's main (and maybe only) concern is money. Gatsby realizes this, and is powered by this. He is driven to extensive and sometimes illegal actions. He feels he must be rich and careless for his five year love, and when expressing Gatsby's readiness to spend any amount of money for his hopeful wife, a poem must be stated. "Then wear the gold hat, if that move her; If you can bounce high, bounce for her too, Till she cry "Lover, gold hatted, high-bouncing lover, I must have you!" ( ). This poem is a perfect description of how Gatsby tries to buy Daisy, and her love. All these enlighten us to Gatsby's personality, therefore we know Gatsby is willing to use an unlimited source of income to actually buy trifles to prove his worth to Daisy. He will buy a house that takes, even him, three years to pay for and purchases clothes every Spring and Fall. He does all he can in order to buy, what he feels is his only happiness, the woman he has watched for five years, the woman who's only concern is money, the infamous, Daisy. Gatsby's obsession is with the buying power of money, however, this obsession does not limit itself merely to possessions, but also to physical attributes. Jay Gatsby attempts to recapture his past with money. He also implies he has a past at Oxford, he entices Daisy with wealth, and sometimes spins absolute obvious lies. In his past at Oxford, the author uses a prestigious, ivy league school that Gatsby visited in order to imply that
Funny Satire Essay Topics
Funny Satire Essay TopicsA funny satire essay topic can be used to make people laugh. Many people today think of satire in a negative way, but really it is a very good form of humor. Satire is sometimes known as irony or sarcasm. Satire can be used to make people laugh or to make them think about the way they are behaving.There are many funny satire essay topics to choose from. The first step is to find out what types of topics are available. A website with all of the topics for hire is always a good idea. The online marketplace is really a great place to start. There are many topics that are available and all you have to do is decide which type of topic would work best for you.There are several factors to consider when choosing a topic. The most important factor is to make sure that you find a topic that is completely original. Do not copy someone else's topic, because if your essay is bad, people will think that you stole it. On the other hand, plagiarism is also against the law, s o you want to stay away from this type of essay topic. If you find a topic that is completely original, then you will have a much better chance of getting an A grade.The next step is to choose the topic for the essay that you are going to write. The topic should be related to the topic of the essay. This will give the reader something to take away from the paper and it will help them remember the topic that you are writing about. Another good thing to do is to use a keyword that is relevant to the topic that you are writing about. Using the keyword will make the reader's search for that topic, which is why it is so important to choose a topic that is relevant to the essay.Once you have decided on the topic, the next step is to get started writing the essay. You want to write something that makes people laugh. You can do this by using jokes, observation, or exaggeration. Be creative, and when you get started on the first draft, make sure that you are not forgetting any information or facts.It is a good idea to edit your essay after you get started writing it. The reason for this is that some of the topics that you have chosen may need to be altered to make them fit the essay topic that you have chosen. When you are done with your first draft, it will be easier to add things that you need later on. The next thing that you want to do is to make sure that you get your essay published. This means that you will have to submit your essay to a magazine, newspaper, or other business.It is a good idea to learn the correct proofreading skills when you write an essay. Proofreading an essay is important, especially if you are writing for a publication. When you write an essay, you will want to write something that is as short as possible. This means that you want to make sure that you do not waste any space. If you need to put too much information into your essay, you will run the risk of not having enough space left for the essay.When it comes to finding funny satire essa y topics, there are many available. The key is to choose one that is relevant to the topic that you are writing about. Make sure that you do your research before you begin writing the essay, and once you start writing the essay, make sure that you proofread it before you submit it.
Thursday, March 12, 2020
Impact of marketing communications on customers’ attitudes and behaviour. The WritePass Journal
Impact of marketing communications on customers’ attitudes and behaviour. Introduction Impact of marketing communications on customers’ attitudes and behaviour. Introduction The aim of this essay is to explain how marketing communications can be used to change customers’ attitudes and influence customers’ behaviour. Marketing communications play a significant role in changing customers’ attitudes because customers have different attitudes and it could be positive or negative attitudes. Attitudes are erudite from past experiences which may relate to the product itself, brand and purchasing decision. According to Hughes and Fill (2007) â€Å"attitudes are defined as the expression of an individual’s feeling towards a product, service or organisation†. Customers’ attitudes could not be observed directly but it can be detected by using market research methods. There are three main components of attitudes which are cognitive (learn) that is; what target audience know about the product or service, affective (feel) is what they feel about the product or service and conative (do) is about the action taken based on their knowledge and feelings. This essay will cover information processing models, attitudes formation and change, and customers’ response behaviour. There are different models that could be used to communicate to both customers and potential customers. These models are AIDA principle (Attention, Interest, Desire, and Action) (Blythe 2006), McGuire’s information processing models (Shimp 1997), AILA models and hierarchy of effects model are used by organisations to communicate messages to the customers or potential buyers (Blythe 2006). The AIDA model lacks in the retention ability of the consumers, also quite simplistic. This will allow the author to focus on McGuire’s information processing model which emphasis on the retention, which is very important in a communication campaign. Shimp (1997:118) identify the stages of McGuire’s information Processing model which are; Exposure to information, Selective attention, comprehension of attended information, agreement with comprehended information, retention in memory of accepted information, retrieval of information from memory, consumer decision making from alternatives and action taking on the basis of decision. These points will be discussed below. However, the first stage is to expose the information to consumers, that is; consumers should be aware of the messages being delivered. â€Å"Exposure means that customers come in contact with the marketer’s message (they see a magazine ad, hear a radio commercial, and so on)†(Shimp, 1997 p.118). Thus, this stage is a crucial stage because it is necessary for consumers to be aware of the messages but it does not guarantee communication success in the sense that the message might not have any impact on consumers. The next stage is selective attention. Consumers attend to a message being aware of and reflect on a message. However, attention is extremely selective because not all the messages being exposed to would consumers pay attention to; consumers could only pay attention to the advertisement that is relevant to them. Therefore â€Å"selective attention occurs as a result of limited mental ability to process information; ego-defence; the personal relevance of the information to which the individual is exposed; and limited motivation to process†(Kitchen, 1999 p.161). Moreover, consumer needs to comprehend what is attended to. This means that, the message which has been attended to must be clearly understood by consumers that is, consumers should be able to understand and interpret the message. Therefore marketing communicators have to ensure they comprehend customer interpretations and their messages reflect them. However, having comprehended the message, consumers need to agree with what they have understood in the message. Though, this does not guarantee that the message will change consumers’ attitudes or influence their actions, the agreement could only state whether the message is reliable or not with the values that are essential to consumers. Furthermore, the next stage of information processing is message retention, search and retrieval. This involves consumers’ ability to retain and recall the message and how customers could access and retrieve information/message when making buying decision. However, marketing communicators need to ensure that the messages enter customers’ long term memory by highlighting the benefits, and where messages can be retrieved to influence future decision†¦ (Kitchen, 1999). The next stage is for customers to decide among alternatives that is, which product or brand to purchase. However, at this point it is not always easy for customers to decide on what brand or product to purchase because consumers might have stored different information in term of facts, beliefs, and benefits and so on in their long term memory about each product or brand. It is possible for consumers to recall from his or her memory attitude toward relevant alternatives and pick the one that affect individual positively. However, Shimp (1997) stated that when making choices under nondominant situations, consumers must give something up in order to get something else. That is, high involvement decision making most always requires that trade-off be made. The last stage in information processing is for consumers to act on the basis of the decision. For consumers to act positively toward the brand or product, marketing communicators must make use of communication tools especially sales promotion such as BOGOF-buy one get one free, discounts and so on. Moreover all marketing communication tools must be coordinated and integrated in order to get consumers act fast. Thus, having gone through information processing model, the author believes that this information processing could form consumers’ attitudes. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â à ‚                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Dibb et al (1997) also defined attitude as an individual’s enduring evaluation, feelings and behavioural tendencies towards an object or activity. Blythe (2006) states attitudes can be formed by translating customer’s needs into motivation to process information, and consequent exposure to stimulus and the processing of this information leads to cognitive responses and affective responses which may lead to conation, or intended behaviour of a customer. This means that customers learn about a product, they feel and take either positive or negative action based on what they’ve learnt. Cognitive, affective and conative are the three main components of attitude identified by Fill (2009). These three components tend to be consistent that is, a change in one attitude component tends to create related changes in other components (Botha et al, 2004). Cognitive component is about customers understanding or knowledge about a product, brand or service. Customers and potential customers tend to learn more about the products they intend to buy. For example, when a customer lack information or misunderstand a brand or product attribute, marketing communication must play a significant role by providing right or up to date information about the product or service and this will facilitate customers to learn and allow them to see the clear picture (truth) of the product, information should be rational that is, it must be based on facts. However, â€Å"it is important that the level and quality of the information provided is appropriate to the intellectual capabilities of the target audience†(Fill, 2009:153). In order for customers to learn more about a product or brand, marketing communication tools must be adopted such as advertising or public relations. These will create awareness, give full information about the product and infl uence the way customers see a product. Although while advertising is said to be more sophisticated in order to stimulate demand, consumers do fear the manipulative and subliminal techniques that is used (Heath and Heath 2008) cited (Pollay and Mittal 1993). Affective component has to do with customers’ feeling about a product or service. It is possible for customers to feel positive or negative about a product or brand. However, it is important that customers have positive attitude toward a product or brand because this will prompt both existing and potential customers to buy the product or brand but when customers develop negative attitude to a product or brand, this would be difficult to change therefore information provided for customers at this stage should be emotional rather than rational approach because emotional messages could be used to change customer’s feeling and their interest to use the product or brand. For example a tone of a voice, attractive colours, suitable music, style and so on. All these could be used to generate emotional disposition about a product or brand. Furthermore, conative component signifies the result of the cognitive and affective components whether to buy or not to buy the product (Botha et al, 2004). This means that customers take action based on their knowledge and feelings whether to accept or reject the product/brand. Fill (2009:155) states that â€Å"a conative approach stimulates people to try, test, trial, visit (a showroom or website) a brand usually free and often without overt commitment.†This involves the customers to try the products/services before beliefs or feelings are changed either negative or positive about the products/services and this can be achieved through marketing communication tools such as sales promotion, direct marketing or personal selling. These tools can be used to force behavioral change for example sales promotion prompts customers to try a product or brand, direct marketing promotes a response from customers and engages in interaction, and personal selling remind the customers abo ut the benefits and persuade them to take positive actions. However, sale promotion for example could be by given free samples of the product to customers or organize an open days where potential customers and their families partakes in trial sections. Thus, at this stage the priority of marketing communications is to change customers’ attitudes in line with organization culture and this must be continuous and ongoing process which takes time. Marketing communications can change customers’ negative attitudes into positive attitudes. Attitude towards a certain brand or product/ services are quite important dimension since they affect consumer’s tendency to purchase. It has to be emphasized that attitude is often difficult to change, with a coordinated communication campaign, this can be changed overtime. For example, if a consumer is of the view that smoking kills, no amount of persuasive information or advertisement can change such believe. According to Fill (2009) there are different techniques used by marketing communication to change customers’ attitudes. The author will explain these below: Firstly, marketing communication can be used to change customers’ misunderstanding. It is possible to change customers’ misunderstanding about a product or brand through product demonstration and functionality. For instance, if a potential customer have a negative impression or misunderstand the benefits of a product, communication campaign could be done to correct this impression by changing the packaging or the name of the product. Secondly, marketing communication can be used to change customers’ performance beliefs. Customers’ attitudes about a product or service can be change through appropriate marketing communication campaign for example, if a product presentation is in doubt, marketing communication could be used to provide right information to correct the misperception. Also, marketing communication can be used to change consumer priorities. For example, if customers are too focused on one feature of the service or product say price for example without recognizing the variety of benefits it gets, a communication campaign could be used to change this attitude. Furthermore, marketing communication can be used to change the physical product element by modifying or reformulating the product. Using communication campaign might change consumer’s attitude and perception. Marketing communication campaign can also be used to change competitor’s perception- Changing the way competitor’s products are perceived by customers can differentiate the company brand positively. Lastly, change attributes priorities can be used to change attitudes that is, initiating a strategy to differentiate attribute can change attitudes. For example, by stressing the importance of ethical organisations behaviour such as cause related marketing and giving back to the community or third world countries, over rival competitors who stresses on innovation. Having gone through attitude formation and change, there are some models to consider in customer’s behaviour response to marketing communication. One of the models is AIDA model which will be discussed below. Procter et al .(1982) cited by Ayanwale et al (2005) states that the principal aim of consumer behaviour analysis is to explain why consumers act in a particular way under certain circumstances. Barry and Howard (1990) cited in Egan (2007) also states â€Å"that proponent of the traditional hierarchy framework suggest that customers respond to message in a very ordered way that is cognitively (thinking), then affectively (feeling) and conative (doing).†This means that customers respond based on what they know and their feelings about the product or service. Yorke and Littler (2011) assumed that learning about a product will lead to customers’ feeling about the product that results in the buy of the product. Also, stated that it is a learn-feel-buy model of consumer responses to marketing communications. This also means consumers response to marketing communications based on what they know, feel about the product or brand then take action. However, AIDA is one of the models of marketing communication based on a hierarchy of effects. Blythe (2006) states that AIDA is an easy model of consumer response to marketing communications and it stands for Attention, Interest, Desire, and Action. These are four steps marketing communicator needs to take customers through before they buy a product or brand. Moreover, cognitive component signifying that marketing communicator must get customer’s attention first before doing anything and this could be done for example using powerful words, music or pictures that will grab customer’s attention. Developing interest and desire to buy a product or brand are parts in the affective component, that is, where positive attitude toward the product or service required. The last stage is action which is the conative component where customers and potential customers take action, that is, to buy or not to buy the product. Yorke and Littler (2011) also assumed that progression logically through the AIDA stages is not always possible it depends on the product or service being offered and the target customers. However, attitude influences purchase decision. In some cases exposure to certain brand(s) through advertisement message may tempt the consumer to purchase the product, if the consumer on the other hand is dissatisfied with the purchase, or does not match the expected promises or requirement from the advertisement, then a process known as dissonance occurs. If this happens the advertised message will be viewed in a different way. In conclusion, marketing communications play a significant role in changing customers’ attitude and influence customers’ behaviour. Having considered McGuire’s information processing model, attitude formation and change and also consumer’s response behaviour, it could be said that customer’s attitude is not easy to change. This means attitude can be complex and difficult to study because different customer have different attitude for example, customer’s attitude A towards a product or brand may be different to customer’s attitude B. Attitude can be inferred from customer’s behavioural pattern or by creating a group of discussion to observe the consumers, or by simply using market research methods. Marketing communicators should understand customer’s behavior in order to provide them with right information. REFERENCES  Ayanwale, A. B., Alimi, T. and Ayanbimpe, M. (2005) ‘The influence of advertising on consumer brand preference.’ Journal of Social Science, Vol. 10, pp.9-16 Blythe, J. (2006) Essentials of marketing communications, 3rd edn. FT Prentice Hall. Botha, J., Strydom, J., and Brink, A. (2004) Introduction to marketing, 3rd edn. Juta and Co Limited, South Africa. Dibb, S., Simkin, L., Pride, W.M., and Ferrell, O.C (1997) Marketing, 3rd edn. Houghton Mifflin. Egan, J., (2007) Marketing communications, Thomson learning, Bedford Row. Fill, C. (2009) Marketing Communications: Interactivity, communities and content, 5th edn. Harlow, FT Prentice Hall. Heath, M.T. and Heath, M. (2008) ‘(Mis)trust in marketing: a reflection on consumers attitudes and perception’ Journal of marketing management Vol. 24, pp 1025-1039. Hughes, G. and Fill, C. (2007) Marketing communications, 1st edn. Butterworth- Heinemann. Kitchen, P.J. (1994) Marketing communication: Principles and Practice 1st edn. Thomson Business Press, Cornwall. Shimp, T.A (1997) Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications, 4th edn. Dryden Press. Yorke, D. and Littler, D. (2011) AIDA Model [Online] Available from: blackwellreference.com/public/tocnode?id=g9780631233176_chunk_g97814051025444_ss1-1 {Accessed 17 March 2011}
Monday, February 24, 2020
Technology Impacting The Changes In The 21st Century Workplace Research Paper
Technology Impacting The Changes In The 21st Century Workplace - Research Paper Example ICT makes telecommunication possible (Drucker, 2001). It enables employees to work from virtual offices and communicates with individuals and businesses around the world. Flexible work schedules are increasingly gaining popularity since employees can accomplish numerous obligations, responsibilities or duties at home or while traveling. There are business apps and software that enable employees to access business directories and databases even outside the vicinity of the enterprise building. According to Mayhew (2014), it is common to find team Managers and business leaders who live and work in different towns and cities and even in different countries. Further escalation of business application and involvement with ICT is due to the social media that has a vast outreach of populations across different demographic levels including age, gender, workgroup or class, race and religions (Lee, 2010). In reference to Drucker (2001), ICT has numerous roles in the 21st-century business world. The functions of ICT, particularly software apps for businesses, can be enlisted in different ways depending on the area of application. The general organization software apps break down corporate barriers, allowing product groups, functional departments or even factory workers to find and share critical business related information instantly (OBrien, 2005). OBrien (2005) argues that to the company’ Operations ICT reduces defects, shrinks cycle times, and cuts waste. Service companies, for instance, use ICT to streamline communication and to order with customers and suppliers. In reference to Rijsenbrij (2009), ICT is very significant in business staffing.
Saturday, February 8, 2020
Critical discussion of Business Ethics and the Internet Essay
Critical discussion of Business Ethics and the Internet - Essay Example Moreover, it is widely accepted that the organisations often tends to improve their range of social responsiveness activities to reduce or to protect themselves from various external hindrances (McGraw-Hill Education n.d.). Emphasising upon the changing phase of the organisational policies associated with business ethics, the primary objective of this report is to briefly analyse the ethical performance of a Social Networking Site (SNS) named Facebook in the global social networking industry. The discussion of this paper will incorporate the core ethical practices that perform by Facebook along with different issues are likely to hinder its overall business performance. Additionally, the report will provide adequate suggestions intending to protect the organisation from encountering various ethical dilemmas. Facebook and its Ethical Performances Brief Overview of Facebook By providing exceptional experience of social media service to the millions of global users, Facebook has recogni sed itself as one of the leading and dominating organisations throughout the globe. It was established in the year 2004 by Mark Zuckerberg through his unique thoughts of connecting a range number of global users on a single platform. According to the present day context, Facebook has been able to acquire nearly 1.1 billion of Monthly Active Users (MAUs) across different parts of the globe. Moreover, the company is also renowned for its transformational growth since its commencement in the global social media network. The company basically earns its revenues from advertising amounted to US$1.46 billion which has surpassed the rate of 38% growth as compared to the year 2012 (Facebook, 2013). Ethical Performance of Facebook An effective practice of business ethics can significantly increase the performance of the organisations which ensures to enhance their credibility in the competitive business environment. In this regard, the practice of adequate code of ethics can assist the organi sations to deliver quality products or services to the customers enable them to attract as well as retain a huge group of loyal customers (Brimmer, 2011). Moreover, adequate quality assurance of the organisational offerings can also facilitate the organisations to meet the desired expectations of the customers. Moreover, practicing a well-built set of business ethics can also ensure to improve the organisational productivity that can be considered as one of the major beneficial factors for the present business environment. Additionally, an appropriate ethical performance of the organisations also brings different advantages and enables it to gain competitiveness in the growing global business environment (Dimitriades, 2007). In order to determine the ethical performance of Facebook, it has been viewed that it incorporates a wide practice of ethical conducts which ensures protecting from various ethics related concerns. In relation to the ethical practice of Facebook, the company bro adly adopts as well as executes well-built ethical guidelines with regard to its independent nature in the global social media services. An effective governance system enables the company to efficiently perform its business operations in different global nations. The code of business ethi
Wednesday, January 29, 2020
Study Guide Questions for Fahrenheit 451 Essay Example for Free
Study Guide Questions for Fahrenheit 451 Essay Answer the following questions in paragraph form. These questions should act as a reading guide and are not intended to replace careful reading of the novels themes and development. Part I: The Hearth and the Salamander (pages 3-14) 1. What do the fireman do for a living? For a living the â€Å"fireman†burns books and occasionally some people, if they are with the book. It’s quite different that what firemen do today. 2. In the opening scene, why are the books compared to birds? In the opening scene, the books are refered to as flapping pigeon-winged books because the burning pages look as if they are wings of a bird flapping up and down. 3. What does Montag think of his job? Montag enjoys his job burning books and takes great pride in it. At the beginning of the novel, it largely defines his character. The opening passage describes the pleasure he experiences while burning books. He loves the spectacle of burning and seeing things â€Å"changed†by the fire. 4. Who does Montag meet on the way home? He meets his new neighbor, an inquisitive and unusual seventeen-year-old named Clarisse McClellan. She immediately recognizes him as a fireman and seems fascinated by him and his uniform. She explains that she is â€Å"crazy†and proceeds to suggest that the original duty of firemen was to extinguish fires rather than to light them. She asks him about his job and tells him that she comes from a strange family that does such peculiar things as talk to each other and walk places. Clarisse’s strangeness makes Guy nervous, and he laughs repeatedly and involuntarily. 5. During his conversation, Montag says that You never wash it off completely referring to the kerosene. What could this mean symbolically? This could mean that Montag always acts and thinks like a fireman, even when hes not working; that being a fireman affects the way you see the world. It could also mean that Montag doesnt want to wash off the smell completely, that he likes and is proud of it. 6. Speculate: Why do you think that Bradbury would introduce Clarisse before Montags wife, Mildred? I think that Bradbury introduces Clarisse before Mildred because of the impact she has on Montags way of thought and sense of being in the world. Even though she is his wife, Millie really has little bearing on causing change in Montag. She is representative of the Status Quo, the way things are. Yet, Clarisse is a voice, the first real and definitive voice that represents how things should be for Montag. She is the first voice to challenge him and compel him to think and reflect about how what he is doing needs to stop.
Tuesday, January 21, 2020
Lord of the Flies by William Golding Essay -- Lord of the Flies Good V
Lord of the Flies by William Golding Lord of the flies was written by William Golding in 1954. It is an enthralling, book that explores the concept of the behaviour of man when he is exempt from society. Golding achieves this by stranding a group of British schoolboys on a secluded island, in the midst of a war. Throughout this period the boys evolve from being civilised and let savagery take over. This book is well written and effectively presents the theme of the story: the evil that man is capable of. Once read, this book will stay in your memory for its provocative idea that humans are a flawed race. The story takes place on a remote, tropical island. As the island is secluded, there is no contact from the outside world. This is significant because this means that the rules that applied in the outside world don’t apply here. The boys are now free from society, which holds together people’s judgement of what is right and what is wrong. The absence of such an influential factor to the peace of man, permits anarchy to break out. The island is a microsm of the real world. This means that the same fundamental activities that take place in the real world also take place on the island, just on a smaller scale. For example the outside world is fighting an intense war; a war is also taking place on the island, the battle of civilisation and savagery. The lord of the flies presents many themes and ideas. The major ones being good versus evil or civilisation versus barbarism and the evil man is capable of. Golding portrays that there are two major impulses in man. Order and civilisation or anarchy and savagery. He also implies that anarchy is the more dominant impulse. He depicts the battle of good ve... ...brutality and evil of man. They have just killed piggy and have compared his body to one of a dead pigs, they don’t even view him as a human, let alone value the life of a human. The contrast presented in the quote, â€Å"Which is better – to have rules and agree, or to hunt and kill?†paints a picture of the central theme of the story. Civilisation or Savagery. The boys finally get rescued at the end of the book by a navy officer. Linked to the outside world it is ironic because this officer, dressed in white is depicted as an angel, their salvation. However this very soldier is a symbol of the evil man is capable of, by fighting in the war. This book has demonstrated that humans are flawed. We are capable of great evil. This is still relevant in today’s society because, put under the right situations, you too could carry out unspeakable atrocities.
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